Copywriters Freelance Collective background
Launched in January 2006, the Copywriters freelance collective features a unique combination of specialised copywriting and online content generation skills.
Freelance copywriting skills and services
Offering a comprehensive range of creative conceptualisation and copywriting skills for a variety of marketing, advertising and journalistic platforms, it serves as a trusted freelance resource for all your copywriting requirements.
Depending on workload, this freelance copywriters collective takes on urgent briefs at very short notice and delivers to very tight deadlines, without compromising the quality of the final freelance copywriting product.
Having worked extensively in some of South Africa's leading small and medium-sized advertising agencies, as well as boasting solid international and local online content generation and search engine optimization (SEO) copywriting expertise, you can be certain that your copywriting brief is in very capable hands - online and offline!
Creativity is more than a frame of mind.
Creativity is an insatiable curiosity, a need to re-articulate and refine communications to a keen edge. It is obsessed with gaining understanding and mastery of a tone and medium. It is finding the instance of alchemy between your target audience's needs and lived experiences, and the intrinsic values and characteristics of the brand you are bringing to life. Copywriting is about achieving inner balance for the brand, and articulating this in the most compelling and engaging way.
Good copywriters are restless, yet relentlessly focused on what they do. Truly remarkable copywriting starts on the open road, in the grit of the daily grind, in the interaction between people. And when you encounter it, you'll know it instantly.
The devil's in the details.
Superior copywriting starts with a searing attention to detail - first in observing; then in creating. It demands clean, error-free copy, down to the date and time entries on recording sheets and e-mail communications.
It is the first and final commandment for copywriting.