Copywriting vs. SEO copywriting: the major differences
What is copywriting?
Copywriting, as opposed to SEO copywriting, is the art of writing concept-drive advertising or marketing copy designed to get the target market to change their buying behaviour, become loyal to a brand, or simply utilize a service or buy into a lifestyle.
SEO copywriting defined
SEO copywriting is a specialized form of copywriting aimed at making web site content relevant and findable for users, and more importantly, search engines.
Search engine optimization copywriting has major implications for the content and form of web site copywriting, yet in essence, this professional service aims to combine the content requirements of the web site user and the need for being searchable and well represented in the search rankings of search engines like Google, Yahoo and MSN.
Typically, SEO copywriting services would include advanced keyword research, but also extend to search engine friendly web site coding and web copywriting aimed at optimising web site content for search marketing purposes.
SEO copywriting is more technical than creative. Whereas the measure of good offline marketing and advertising copywriting is a solid concept, convincing promotional power and the ability to sell, the measure for good SEO copywriting is simple: how close to the number 1 ranking position are you on Google?
More specifically, successful SEO copywriting places the client website high in the search engines' search results, riding on the back of relevance and quality of web site copywriting and content applicability to the search keywords and search phrases used to find the web site.
To establish site relevance, Google awards PageRank, a qualifying rating between 1 and 10 to indicate good quality content websites. PageRank is one of the determinants to which sites rank high on the search engines and serves as the hallmark of good SEO copywriting for web sites.
Copywriting tips
A tip by professional copywriters is that keen observation skills and life experience makes a good advertising copywriter. Expert SEO copywriters, on the other hand, benefit from high-level training and international SEO copywriting experience.
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