DM Copywriting | Direct Marketing Copywriters
Direct Marketing Copywriting, also known as Direct Response Copywriting, requires a rather distinct approach in terms of format, tone and style. As one of the most contested and saturated copywriting arenas, writing strong Direct Marketing (DM) communications is particularly challenging.
Not only does the Direct Marketing Copywriter need to be very comfortable Below-The-Line (BTL), he/she needs to understand the mode in which the target market operates on a cognitive level.
The best kind of Direct Marketing Copywriters are ones who understand how to cut through the smoke of irrelevance and counteract the usual jadedness with which any "cold delivery" Direct Marketing material is often regarded. Good Direct Marketing Copywriting cuts to the chase - it is always relevant, honest and informative in a way that engages the reader.
A solid DM Copywriter elicits a change of behaviour or can catalyse a response. Within an established database, the seasoned DM Copywriter drives conversion and cross-selling like it's his own business.
If you're after Direct Response copywriting that reflects a thorough understanding and refined harnessing of the principles of Direct Marketing, then look no further.
The Collective's Direct Marketing Copywriters work on some of South Africa's top blue-chip Direct Marketing accounts, both on a freelance and full-time basis. They know the AIDA Direct Response model backwards and are constantly finding new ways of creating crafted and memorable Direct Marketing copywriting.
