Freelance copywriters for specialised copywriting
The competitive nature of the advertising industry – and specifically copywriting within this fast-paced environment – inevitably leads to distinct specialization occurring. The Copywriters freelance collective sees this as an opportunity and utilises the unique strengths of our copywriters in their individual fields of creative expertise.
Above-The-Line freelance copywriters
ATL is a very distinct branch of copywriting. Less is more, and if you can get the brand's advertising point across in three words, you're probably in the money. This copywriters freelance collective sports some one-liner kings and queens.
Below-The-Line long copy writers
BTL copywriting is simultaneously easier and harder than its ATL counterpart. Most Above-The-Line copywriters prefer their strain of creativity to that of their long-winded brethren, yet in advertising terms it is classically a case of horses for courses. The good news is that this freelance copywriters’ collective has both these copywriting category specialists on board. Our ATL copywriters are dazzling, while our BTL copywriters are obsessed with crafting long copy.
Through-The-Line freelance copywriters
TTL campaign copywriters are very useful in terms of seeing advertising campaigns through to their full fruition. These hybrid copywriters are good at all types of writing, and are the workhorses of the advertising industry. Simply give us an indication of your creative and copywriting requirements and we will make a recommendation as to which of our copywriters should do the business.
Professional website content generators
Website copywriting is a completely different kettle of fish. Issues such as usability, stickiness and conversion come into play, and if you don't rivet eyeballs to screens from the word go, you might as well abandon ship. This freelance copywriters freelance collective features some cutting-edge online copywriting expertise.
Our copywriters have worked on everything from NGO accounts to international acquisitions business, from CRM websites to local entertainment outlets. We will even help you to establish what types of content your site should contain in order to attract the right kind of website visitor traffic.
Advanced SEO freelance copywriters
Advanced search engine optimization copywriters and the actual site architecture optimisers are a scarce commodity in the South African online arena. Many service agents will offer and claim to be expert SEO copywriters, yet the truth of the matter is that very few of them have the high-level international exposure required to play in the .com big league.
Building fully search engine optimized portal sites is a time and cost-intensive project, yet far less intensive degrees of search engine optimization will still deliver solid, measurable results and search engine traffic for local and regional searches. Having said this, site indexing takes up to eight weeks and traffic tends to grow organically and over time.
Emerging market TTL specialist copywriters
In terms of the local advertising industry, a good black copywriter is an invaluable commodity. This kind of copywriter grew up in Gugulethu, knows Johannesburg and Cape Town like the back of their hands and are just as comfortable hanging out in a township as they are mingling with the social elite in Green Point's clubs and bars.
Their knowledge of the black emerging market spans a lifetime. They walk, talk and act the part of ambassadors of the new emerging South Africa. They're always listening, always observing and always in touch with the 411.
If you want the attention of the up-and-coming black bourgeoisie, make sure your copywriter speaks their language. And as matter of fact, the Copywriters online collective knows a few who would be interested in talking to you...
Emerging market advertising strategists
Knowledgeable black strategists with a healthy dose of respect for budgetary constraints and a knack for directing creatives is worth even more than the actual black creatives. They don't come cheap, but they will make your brand boom.
Through-The-Line Afrikaans campaign copywriters
Most Afrikaans copywriters walk the tightrope between overt pragmaticism and pretension. This freelance copywriters’ collective, however, sports a few razor-sharp mother tongue-speaking Afrikaans freelance copywriters who are sure to get your brand onto the Volk's lips.
Business-To-Business feature writers
Business-To-Business (B2B) is an interesting copywriting field of specialization. Exemplified by feature articles covering aspects such as product trouble-shooting, best practices and a healthy dose of publicity, B2B copywriters are tasked with finding the equilibrium between editorial integrity and the goals of the marketer.
It's tricky, but possible. And our freelance copywriters have the expertise to entrench your brand in the marketplace – in print and online.