Long Copy (BTL) copywriting examples
Long copy, as embodied by BTL copywriting, is a very specialized creative field. Most often used for brochures, flyers, instruction manuals, long copy print advertisements, advertorials, product feature articles and a plethora of other copy-based applications, long copy constitutes the backbone of Below-The-Line advertising and related communications.
Browse the long copy example below.
The first BTL copywriting example, "Getting your kicks on the Garden Route", is a long copy feature used in an in-house hotel magazine for the purposes of marketing the Garden Route as an extreme sport destination.
