Press Releases
Press releases were originally designed as a communication tool between
company PR staff or public relations firms and the media. However, the
dynamics shifted somewhat with the phenomenal popularity of online news
sites such as Yahoo News and Google News. These websites, along with thousands
of others, make use of RSS feeds – which means press releases can
be effectively used as a direct-to-consumer communication tool.
This also means that press releases are not only an effective tool for
distributing content to the media and consumers, but they can easily be
syndicated – creating an excellent opportunity to attract incoming
links to your website.
PR vs advertising
Advertising controls the message while PR does not, and because of this,
PR creates credibility. From a consumer point of view, editors who report
on your news release are considered neutral parties, meaning that your
announcement was chosen because of public demand for relevant and useful
information. Often, consumers consider paid advertising to be untrustworthy
because companies are more interested in selling their products than looking
out for their customers’ best interests.
The benefits of sending out news releases include:
- Low cost
- Increased visibility for your company
- Added credibility for your organisation
- New customers
- New investors
- Free publicity
Our press release writers
Our writers know how to sniff out the essence of an event or product. We thrive on uncovering the newsworthiness of your business (what you think is newsworthy could possibly be less than newsworthy to others). We realise the importance of understanding your target customer and love putting ourselves in their shoes to understand what gets them excited, intrigued and provoked.
